Digital Marketing Specialist

Marketing
Plymouth
April 23, 2025
$67,000 - $83,000 / year
Full Time
Urgent
Apply Now

Job Description

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY
This role in the Parts and Oil category will be responsible for developing and executing digital marketing strategies to drive awareness, engagement, and sales of Polaris service parts and oil across various online marketplaces and e-commerce platforms. This role will collaborate with cross-functional teams to create cohesive and impactful digital campaigns that align with the overall category strategy and business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Marketplace: Oversee and optimize product listings, pricing, and promotions on various online marketplaces (e.g., Amazon, eBay) to maximize visibility and sales.
  • E-commerce Strategy: Develop and implement e-commerce strategies to drive traffic, conversion, and revenue on Polaris’s own e-commerce platform.
  • Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), and display advertising.
  • Content Development: Create and manage engaging content for digital platforms, including website, social media, and email newsletters.
  • Analytics and Reporting: Monitor and analyze campaign performance metrics, such as conversion rates, click-through rates, and return on investment (ROI). Provide regular reports and insights to inform future marketing strategies.
    SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to the Polaris website.
  • Collaboration: Work closely with product development, sales, e-commerce, and marketing teams to ensure consistent messaging and branding across all channels.
  • Customer Engagement: Develop and execute strategies to enhance customer engagement and loyalty through digital channels.
  • Market Research: Conduct market research and analyze customer insights to identify trends and opportunities for growth in the service parts and oil segments.
  • Leadership: Manage agency interactions, schedules, budgets, and production materials

SKILLS AND KNOWLEDGE:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 3–5+ years of experience in digital marketing, preferably in the automotive, heavy equipment, or powersports industry
  • Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media
  • Experience with marketplace management and e-commerce platforms
  • Excellent written and verbal communication skills
  • Strong project management and cross-functional collaboration skills
  • Proficiency in analytics tools (e.g., Google Analytics, HubSpot)

WORKING CONDITIONS
Hybrid position based in Plymouth, MN.

💲 The pay range for Minnesota is $67,000 to $83,000 per year.

 

“This job listing was created by HireMN based on publicly available information. Polaris has not reviewed or endorsed this listing. Please apply directly via the Polaris careers site.”

Video